Massimo Dutti was founded in 1985, in Spain, as a men’s fashion brand. The new tool allows in-store customers to try them on virtually. In this regard, shopping on the iPod is already available at points of sale for models that are not in stock. The service is just one of the technological tools that the brand has made available to customers to enrich the shopping process. Thus, thanks to this new tool, customers can obtain a product in real-time, immediately satisfying their desire and making the purchase easier for shoppers, while enabling them to enjoy an exclusive experience. To get a pair of the latest sport footwear offered by Massimo Dutti, customers only have to choose a model from the selection offered by the brand from its Women’s or Men’s collections and point their mobile device’s camera toward their feet, so the magic of augmented reality can do the rest.Īugmented and Virtual Reality applied to online sales through new functionalities, such as Shoes Experience, means a substantial improvement in customer experience and, consequently, brand differentiation.Īnother advantage of the new service is that it can publish the result of the superimposed footwear on social media, and also allow customers to purchase the model they tried on via Massimo Dutti online store. This innovative product selection system, which uses augmented reality, offers customers a superior level of experience.
MASSIMO DUTI GREECE ANDROID
Meanwhile, under the name Shoes Experience, the brand is launching a new tool with which any customer can try on its casual-sport footwear collections, with just one click on its iOS and Android Apps.
The digital platforms also feature a special area called PAPER, a lifestyle section bringing together inspiring editorials and articles on trends, collections, runway shows, and limited-edition capsule collections, to offer customers a deeper insight into the brand.Īlways at the forefront of the union between fashion and technology and based on innovation, Massimo Dutti continues with its strong commitment to offering a unique shopping experience that fully personalises customer service. The mobile version and the app offer customers a range of unique features, including geolocation services to find the nearest brick-and-mortar store, the chance to access the entire collection in just one click, and the ability to find similar products across all devices, allowing customers to complete their look. Jordi Fontana worked on hair and makeup for the shoot.All exchanges and returns are free, and are allowed within a maximum period of 30 days.ĭesigned to offer an unique and integrated experience with its stores, Massimo Dutti’s new digital platforms allow customers to interact with brand products intuitively, thanks to their different sections and categories. Stylist Marina Gallo makes sure the pair look super chic in airy blouses, breezy skirts and sleeveless jackets. Starring models Edita Vilkeviciute and Fei Fei Sun, the pair wear relaxed silhouettes with elegant separates. Massimo Dutti travels to Morocco for its spring-summer 2017 campaign photographed by Hunter & Gatti.
Edita Vilkeviciute stars in Massimo Dutti’s spring-summer 2017 campaign
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